Rubber Recycling
Experts for Rubber Recycling
Olli Heinonen
Tana OyTana Oy’s Vice President of Sales and Marketing Mr. Olli Heinonen has a strong knowledge of global sales and heavy machinery business. Prior to his current role, Olli was the Director for a consumables product line at Metso Outotec and Metso. At Tana Oy, Olli is responsible for overseeing the sales and marketing efforts, ensuring that the company's products meet the evolving needs of customers in the waste management industry. His leadership contributes to Tana's strong growth path and the mission of delivering innovative and efficient solutions that help manage waste sustainably.
Dan Fairest
M&J RecyclingAt M&J Recycling, my role as the UK & ROI Sales Manager centres on providing top-tier shredding solutions tailored to the waste and recycling sector's dynamic needs. My competencies lie in ensuring each solution aligns perfectly with our client's operational objectives. Capitalising on my 20-plus years of experience in the industry, my mission is to deliver reliable and innovative shredding technology that meets the rigorous demands of materials processing. My professional career is driven by the satisfaction of resolving complex waste management challenges, fostering long-term client relationships, and steering projects to completion with efficiency and precision.
Tom Jansen
TOMRA RecyclingAfter studying Chemical Engineering at the Technical University of Eindhoven, the Netherlands, Tom started working as Sales Engineer at Innov-X Systems. He initially focused on selling handheld XRF equipment in the Benelux, while gradually extending the geographical territory over the years. From 2007 he was heavily involved in the pioneering of automated XRF sensor technology, bringing this new technology to the metal scrap market worldwide. Tom joined TOMRA Sorting (then Titech GmbH) in 2011 as Sales Manager responsible for the Metal Recycling market in the Netherlands and Belgium. Since then, in his role as Segment Champion for the ELV shredder segment, he has also supported the metal recycling market in the Middle East region, Italy, Greece and projects in several other countries.
Ivan Hondekyn
Valvan nvIvan Hondekyn has been part of the Valvan team for over 25 years, bringing a rare depth of expertise across design, project engineering, after-sales service, and sales. Starting his career in the design of baling presses and sorting installations, he gradually expanded his role to cover production planning, service coordination, and project delivery. Since 2023, Ivan has been responsible for the sales of horizontal balers — a role in which he draws on his hands-on technical background to offer customers the right solution for every recycling challenge or production line. His cross-functional experience makes him a trusted partner for companies looking to optimise a single process step or implement a complete turnkey installation.
Xu Xifeng, the founder of Keson and vice president of Jiangsu Low Carbon Environment Design Institute of China. He has been engaged in solid waste recycling industry for more than 10 years, and has unique insights on solid waste overall solutions and resource recovery and sorting systems. He has visited well-known solid waste treatment companies in the Middle East, Europe, America and other regions, introducing standardized, refined and systematic management concepts of global top enterprises to his enterprises, and transforming advanced technologies and processes into productive forces. Within five years of solid waste sorting technology and waste resources in the field of rapid layout, his products are sold in 17 countries and more than 40 regions.
Daniel Wresnik
UNTHA shredding technologyDaniel Wresnik, Head of Sales and Business Development BU Waste & Recycling in the DACH region at UNTHA, is a proven expert with extensive experience in waste recovery and recycling. Since joining UNTHA in 2009, he has developed numerous tailor-made shredding solutions for clients across Europe – including in Austria, Germany, Italy, France, Greece, Switzerland, and the Benelux countries. His core expertise lies in high-throughput industrial shredders for a wide range of input materials – from municipal and commercial waste to the production of alternative fuels (RDF/SRF). Together with his team, he develops high-quality, efficient, and economically viable system solutions – always with a strong focus on customer benefit. His guiding principle: “There are no problems – only solutions.”
Laetitia Paveau
Pellenc STLaetitia is the Marketing and Communications Director at Pellenc ST. An engineer by training, she has spent over 20 years driving innovation and transformation across multiple roles within the company,. This extensive experience has given her a broad perspective on both technological transformation and environmental challenges. Further strengthened by an Executive MBA, she now focuses on business strategy, innovation leadership, and digital transformation, leveraging data as a strategic asset to improve performance and support the transition toward a circular economy.
Rubber recycling refers to processing irreparably damaged or worn-down (natural or synthetic) rubber products for new use to prevent rubber waste from ending up in a landfill. The process of reclaiming and repurposing rubber requires less energy compared to producing new rubber (puts less pressure on natural rubber, conserves space in landfills, and reduces environmental pollution).







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